Holistic–those which refer towards the item as a whole–or differentiated–those referring to solution attributes. An example on the use of holistic expectations is by Yan and Bao [54], who studied dwellers’ PK 11195 Purity & Documentation opinions about housing immediately after their relocation as a international evaluation. Worse-than-expected outcomes had a larger adverse effect on housing satisfaction than the positive effects of better-than-expected outcomes, hence indicating an asymmetry of valence gains and valence losses. Mittal et al. [10] had been the initial to examine good and damaging disconfirmation in regard to car attributes inside a customer survey. In their study, the asymmetric impact of disconfirmation–which was measured as a car’s functionality getting far better, precisely the same or worse than expected–on satisfaction using the car was confirmed for each from the automobile attributes. Having said that, they did not classify their attributes into meaningful categories. Although this research showed that optimistic atGoralatide medchemexpress tribute expectation disconfirmation has diverse effects on consumer satisfaction than negative disconfirmation, the variations in size between the asymmetric effects across the product attributes had been left unexplained. MittalSustainability 2021, 13,much better, the exact same or worse than expected–on satisfaction with the car was confirmed for each of the automobile attributes. On the other hand, they didn’t classify their attributes into meaningful 5 of 20 categories. Despite the fact that this analysis showed that constructive attribute expectation disconfirmation has different effects on consumer satisfaction than adverse disconfirmation, the differences in size amongst the asymmetric effects across the item attributes were left unexplained. Mittal et al. there’s a really need to developis a attributedevelop an attribute typolet al. [10] concluded that [10] concluded that there an must typology that explains the ogy that explains the asymmetryof gains and losses on customer losses on customer was asymmetry in between the effects between the effects of gains and satisfaction, which satisfaction,aim of our study. the aim of our study. assumed that an attribute’s evaluability also the which was also Extra specifically, we Far more particularly, we assumed that an attribute’s evaluabilityof that perceived attribute’s performance, also because the attribute’s moderates the effects moderates the effects of that perceived attribute’s performance, also as the disconfirmation. In addition, we anticipated that these moderating effects would expectation attribute’s expectation disconfirmation. Furthermore, we anticipated that these moderating effects would be adverse attribute disconfirmation.attribute disconfirmation. be various for constructive and distinct for positive and unfavorable Figure 1 shows aa summary in the expected theoretical relationships. Perceived atFigure 1 shows summary on the anticipated theoretical relationships. Perceived attribute performance hashaspositive effect on consumer satisfaction, that is moderated by tribute performance a a constructive effect on customer satisfaction, which is moderated by attribute evaluability, such that overall performance has aa far more constructive impact for easy-to-evaluattribute evaluability, such that performance has more positive effect for easy-to-evaluate ate attributes than for difficult-to-evaluate attributes. Positive (adverse) attribute expecattributes than for difficult-to-evaluate attributes. Positive (negative) attribute expectation disconfirmation has tation disconfirmation hasaapositive (unfavorable) impact on c.